Mission: We set out to create the most comfortable, playful and sustainable loungewear for the whole family.
Vision: We strive to be the #1 lifestyle brand chosen by families who value comfort, style and safety.
Believe: We believe that every parent should be able to trust the products they use for their children. We value quality and believe that our products should be made to last.
Core Purpose: Our commitment to safety and sustainability reflects our core values as a company. As parents ourselves, we have families in mind. Everything we create has a purpose in both form and function.
By creating buttery-soft loungewear that is both stylish and safe for even the most delicate newborn, we hope to make a positive impact on the lives of families everywhere.
It is our continued goal to help promote a fun, healthy and restful lifestyle.
LEISUREWEAR FOR EVERYONE, EVERYDAY.
#EVERYDAYLEISURE